At Bee Amazed Pte Ltd (aka Bee Amazed Garden) , accessible from www.beeamazed.com.sg, one of our main priorities is the privacy of our customers & visitors.

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This Privacy Policy document contains types of information that are collected and recorded by our website and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.

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For privacy matters, please contact DPO by email: dpo@beeamazed.com.sg.

This Privacy Policy applies to all our activities / courses  / online events and conferences are valid for visitors to our website purchase / online activities with regards to the information that they shared and/or collect in Bee Amazed Garden website or event registration.

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This Data Protection Notice (“Notice”) sets out the basis which BEE AMAZED PTE LTD (“we”, “us”, or “our”)  may  collect,  use,  disclose  or  otherwise  process  personal  data  of  our customers in accordance with the Personal Data Protection Act (“PDPA”). This Notice applies to personal data in our possession or under our control, including personal data in the possession of organisations which we have engaged to collect, use, disclose or process personal data for our purposes.

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PERSONAL DATA

1. As used in this Notice:

“customer” means an individual who (a) has contacted us through any means to find out more about any goods or services we provide, or (b) may, or has, entered into a contract with us for the supply of any goods or services by us; and

“personal data” means data, whether true or not, about a customer who can be identified:
(a) from that data; or (b) from that data and other information to which we have or are likely to have access.

2. Depending on the nature of your interaction with us, some examples of personal data which we may collect from you include your name, telephone number, email and organisation.

3. Other terms used in this Notice shall have the meanings given to them in the PDPA (where the context so permits).

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CONSENT – COLLECTION, USE AND DISCLOSURE OF PERSONAL DATA

4. We generally do not collect your personal data unless (a) it is provided to us voluntarily by you directly or via a third party who has been duly authorised by you to disclose your personal data to us (your “authorised representative”) after (i) you (or your authorised representative) have been notified of the purposes for which the data is collected, and (ii) you (or your authorisedrepresentative) have provided written consent to the collection and usage of your personal data for those purposes, or (b) collection and use of your personal data without consent may be required by laws or in crises (eg. reporting accidents, emergencies etc). 

5. We may collect and use your personal data for any or all of the following purposes:

(a) performing obligations in the course of or in connection with our provision of the goods and/or services requested by you;

(b) verifying your identity

(c) responding to, handling, and processing queries, requests, applications, complaints, and feedback from you;

(d) managing your relationship with us;

(e) processing payment or credit transactions;

(f) sending your marketing information about our goods or services including notifying you of our marketing events, initiatives and promotions, lucky draws, membership and rewards schemes and other promotions;

(g) complying with any applicable laws, regulations, codes of practice, guidelines, or rules, or to assist in law enforcement and investigations conducted by any governmental and/or regulatory authority;

(h) any other purposes for which you have provided the information;

(i) transmitting to any unaffiliated third parties including our third party service providers and agents, and relevant governmental and/or regulatory authorities, whether in Singapore or abroad, for the aforementioned purposes; and

(j) any other incidental business purposes related to or in connection with the above.

6. We may disclose your personal data:

(a) where such disclosure is required for performing obligations in the course of or in connection with our provision of the goods or services requested by you; or

(b) to third party service providers, agents and other organisations we have engaged to perform any of the functions listed in clause 5 above for us.

7. The purposes listed in the above clauses may continue to apply even in situations where your relationship with us (for example, pursuant to a contract) has been terminated or altered in any way, for a reasonable period thereafter (including, where applicable, a period to enable us to enforce our rights under any contract with you).

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WITHDRAWING YOUR CONSENT

8. The consent that you provide for the collection, use and disclosure of your personal data will remain valid until such time it is being withdrawn by you in writing. You may withdraw consent and request us to stop using and/or disclosing your personal data for any or all of the purposes listed above by submitting your request in writing or via email to our Data Protection Officer at the contact details provided below.

9. Upon receipt of your written request to withdraw your consent, we may require reasonable time (depending on the complexity of the request and its impact on our relationship with you) for your request to be processed and for us to notify you of the consequences of us acceding to the same, including any legal consequences which may affect your rights and liabilities to us. In general, we shall seek to process your request within twenty-one (21) business days of receiving it.

10. Whilst we respect your decision to withdraw your consent, please note that depending on the nature and scope of your request, we may not be in a position to continue providing our goods or services to you and we shall, in such circumstances, notify you before completing the processing of your request. Should you decide to cancel your withdrawal of consent, please inform us in writing in the manner described in clause 8 above.

11. Please note that withdrawing consent does not affect our right to continue to collect, use and disclose personal data where such collection, use and disclose without consent is permitted or required under applicable laws.

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ACCESS TO AND CORRECTION OF PERSONAL DATA

12. If you wish to make (a) an access request for access to a copy of the personal data which we hold about you or information about the ways in which we use or disclose your personal data, or (b) a correction request to correct or update any of your personal data which we hold about you, you may submit your request in writing or via email to our Data Protection Officer at the contact details provided below.

13. Please note that a minimum of S$150 will be charged for a personal data request or amendment.

14. We will respond to your request as soon as reasonably possible. Should we not be able to respond to your request within twenty-one (21) business days after receiving your request, we will inform you in writing within thirty (30) days of the time by which we will be able to respond to your request. If we are unable to provide you with any personal data or to make a correction requested by you, we shall generally inform you of the reasons why we are unable to do so (except where we are not required to do so under the PDPA).

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PROTECTION OF PERSONAL DATA

15. To safeguard your personal data from unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks, we have introduced appropriate administrative, physical and technical measures such as up-to-date antivirus protection, encryption and the use of privacy filtersto secure all storage and transmission of personal data by us, and disclosing personal data both internally and to our authorised third party service providers and agents only on a need-to-know basis.

16. You should be aware, however, that no method of transmission over the Internet or method of electronic storage is completely secure. While security cannot be guaranteed, we strive to protect the security of your information and are constantly reviewing and enhancing our information security measures.

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ACCURACY OF PERSONAL DATA

17. We generally rely on personal data provided by you (or your authorised representative). In order to ensure that your personal data is current, complete and accurate, please update us if there are changes to your personal data by informing our Data Protection Officer in writing or via email at the contact details provided below.

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RETENTION OF PERSONAL DATA

18. We may retain your personal data for as long as it is necessary to fulfil the purpose for which it was collected, or as required or permitted by applicable laws.

19. We will cease to retain your personal data, or remove the means by which the data can be associated with you, as soon as it is reasonable to assume that such retention no longer serves the purpose for which the personal data was collected, and is no longer necessary for legal or business purposes.

20. In all our event/activities related personal data is deleted 3 years after the event. During this period, we only use the personal data for reference of personal data for any administrative, billing, invoicing, information or future programs related matter.

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TRANSFERS OF PERSONAL DATA OUTSIDE OF SINGAPORE

21. We generally do not transfer your personal data to countries outside of Singapore. However, if we do so under business process requirements, we will make all effort to ensure safe transfer and keeping. In unique situation, we may have to obtain your consent for the transfer to be made and we will take steps to ensure that your personal data continues to receive a standard of protection that is at least comparable to that provided under the PDPA.

22. Data portability – we will adhere to the Singapore PDPA guidance on the personal data portability where and when feasible.

23. Data portability is only available in WORD format.

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DATA PROTECTION OFFICER

24. You may contact our Data Protection Officer if you have any enquiries or feedback on our personal data protection policies and procedures, or if you wish to make any request, in the following manner:

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DPO 
BEE AMAZED PTE LTD
Email : dpo@beeamazed.com.sg

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EFFECT OF NOTICE AND CHANGES TO NOTICE

25. This Notice applies in conjunction with any other notices, contractual clauses and consent clauses that apply in relation to the collection, use and disclosure of your personal data by us.

26. We may revise this Notice from time to time without any prior notice. You may determine if any such revision has taken place by referring to the date on which this Notice was last updated. Your continued use of our services constitutes your acknowledgement and acceptance of such changes.

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WEBSITE PURCHASE, LOG FILES & COOKIES

How we use your information
We use the information we collect in various ways, including to:

• Personal Data processing for the purpose of your signup or purchases

• Communicate with you, either directly or through one of our 3rd party partners, including for customer service, to provide you information or liaison relevant to your sign up or purchase.

• Communications with you for our important updates and other relevant information relating to our services / content or deliverables.

• Understand and analyse how you use our website

• Develop new products, services, features, and functionality to match users’ behaviours, choices & preferences

• Send you “Non Marketing” emails for Authentication, to detect and prevent fraud.

• We do not sell your personal data to external parties.

• All personal data recorded as purchases for events / courses are kept as legally required ( eg for accounting purposes ). We do not retain any personal beyond 1 year of the purchase, unless its reference for accounting or legal requirement

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Bee Amazed website follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analysing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.

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Cookies

Like any other website, Bee Amazed uses ‘cookies’. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users’ experience by customizing our web page content based on visitors’ browser type and/or other information.

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Third-party ad servers or ad networks use technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Bee Amazed, which are sent directly to users’ browsers. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.

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Note that Bee Amazed has no access to or control over these cookies that are used by third-party advertisers.

GDPR Data Protection Rights (when applicable)

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We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

• Lawful, fair and transparent processing.

We process personal data for a legitimate purpose and fair. We take responsibility not to process data for any purpose other than the legitimate purposes ( ie. according to what the individual had signed up, registered or purchased).

• Limitation of purpose, data and storage.

We limit the personal data processing, collect only that personal data which is necessary, and only keep personal data for legitimate purpose, on limited time once the processing purpose is completed. Personal data would be deleted once the legitimate purpose for which it was collected is fulfilled

• Data subject rights. 

We honour the data subject rights to ask for correction, object to processing, lodge a complaint, or even ask for the deletion or transfer of his or her personal data.​

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CAUTION – Children’s Information
We do not collect children's information in our student courses in our website as in a typical registration course process.
However, in some situation – we are not able to ascertain a child user online.
We encourage parents and guardians to observe, participate in, and/or monitor and guide their children online activity.
Bee Amazed does not knowingly collect any Personal Identifiable Information from children under the age of 16. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

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Updated – Jul 2025